Includes separate 9-hour AI-applied-to-marketing and 9-hour Innovation, Design Thinking & AI in Marketing modules. Applies AI/data to growth planning
Access and subscriptions
Start conditional on minimum enrollment. Registration not tested
Dates and sessions
2026-11-30 start
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Shared topic: Customer analytics and personalization
Coursera
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish