Content Marketing Essentials for SEO and AI Search
Semrush Academy
Topic clusters, brief/draft workflows, citations and distribution beyond own site
Marketing focus
Audit four visibility layers, define KPIs/ownership and a 90-day leadership action plan
Semrush Academy · Provider website
Audit four visibility layers, define KPIs/ownership and a 90-day leadership action plan
SEO/marketing/agency leads
The course describes a visibility audit, a reporting template and a 90-day action plan, followed by a certificate exam. Ask whether an instructor reviews your applied audit
The lesson is hosted by Semrush Academy and uses Semrush visibility/audit resources. Course tuition is free, while product access/trial is separate and a required paid plan is not confirmed
Free enrollment. Semrush account. Software trial separate from learning
Semrush Academy certificate
Related tasks, tools and formats. Check the differences before choosing.
Semrush Academy
Topic clusters, brief/draft workflows, citations and distribution beyond own site
Semrush Academy
Develop prompts for marketing, examine personalization, use Digital First AI for strategy and a demonstrated AI SEO/blogging workflow, apply AI to campaigns and content
Louise Laurie
Combine a site audit and keyword goals with ChatGPT-generated blog structure/headings/ideas, optimize one page and address local/AI-driven search, submit a workbook-based 30-day plan. The 2025 title is retained and current tool behavior…