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Marketing Analytics & A/B Testing with Excel Python PowerBI

Analyze campaign and retention metrics, use unsupervised customer segmentation, build CatBoost churn and MLP lifetime-value models, and run A/B tests within a broader Excel/Python/Power BI course

Christ Raharja · Udemy

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What you’ll cover

Analyze campaign and retention metrics, use unsupervised customer segmentation, build CatBoost churn and MLP lifetime-value models, and run A/B tests within a broader Excel/Python/Power BI course

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Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking

Learning decision: Frame one business question; make A report with an interpretation; check Data quality, uncertainty and competing explanations.
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