Marketing focus
Define a marketing-agent use case with PILLAR, build with ACTION in Copilot Studio, optimize with RESULTS, personalize responses and apply responsible-AI controls, final project builds a marketing agent
Nia Joseph and Nitin Aggarwal · LinkedIn Learning
Listed level: Intermediate — the offering-page skill level
Define a marketing-agent use case with PILLAR, build with ACTION in Copilot Studio, optimize with RESULTS, personalize responses and apply responsible-AI controls. Final project builds a marketing agent
Recorded LinkedIn Learning course. Public page exposes curriculum and previews, with full lessons requiring eligible access. Trial/subscription/team price and playable access not tested
The course page advertises a LinkedIn Learning completion certificate. This does not establish external accreditation
Related tasks, tools and formats. Check the differences before choosing.
AI CERTs
Seven modules apply Copilot to campaign planning, ad/social/email content, market trends, segments, A/B variants, Power BI/Excel monitoring, Copilot Studio content-request and brand-guideline agents, responsible AI and an end-to-end…
Pietro Montaldo (Maven course instructor)
Builds three linked GTM systems: a context layer for the learner’s ICP, offer, and documents, a LinkedIn intent-discovery agent, and a qualification agent that enriches/scores leads against the ICP, drafts a first message, and logs…
Marketing AI Institute / AI Academy by SmarterX
Five expert-led lessons with a hands-on final project to create a 30-day AI action plan and competitive analysis, includes use-case workbook/tool mapping and building a Co-X assistant