Use AI for audience research, consumer insight, campaign planning and evaluation of advertising creative
Audience and starting point
Selected published requirements: “A basic understanding of marketing or advertising is helpful but not required”. See the provider page for the full requirements and current tool terms
Access and subscriptions
Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Learners follow a brand case from consumer data through insight, strategy, creative and content, configure marketing assistants, define performance indicators and demonstrate a final solution/assistant with result measures
Time: ask the providerCheck current priceAsk about teaching language
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Four modules and four assignments cover consumer-insight mining and segmentation, predictive personalization and automated content delivery, generative storytelling/design aligned to brand guidelines, and AI ethics/governance for brand…
Indexed page reports one week at 10 hours/week, intermediate level, and four assignmentsCheck current priceAsk about teaching language