Marketing focus
Hands-on strategy exercises use AI to summarize a trend report into insight-led content, create and interrogate synthetic personas from reviews, transcripts and cultural signals, use AI as a thought partner to challenge…
Institute of Practitioners in Advertising (IPA) · Provider website
Hands-on strategy exercises use AI to summarize a trend report into insight-led content. Create and interrogate synthetic personas from reviews, transcripts and cultural signals. Use AI as a thought partner to challenge assumptions/reframe problems. Simulate alternative futures and stress-test strategic decisions. And conduct customer-back planning/value-proposition work
Page says participants should know core strategy principles but need no advanced AI technical knowledge
Official IPA course page/catalog has a booking route. Deadline and booking status were not tested
Course is listed Nov 2-3, 2026. Booking deadline Oct 16, 2026. Course catalog says six CPD hours and Online/Zoom
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