Marketing focus
Six modules: targeting/customer journey, prompts, brand-safe campaigns, competitor intelligence, automation, AI Act/GDPR and team integration
IAE Paris-Sorbonne Business School · Provider website
Six modules: targeting/customer journey, prompts, brand-safe campaigns, competitor intelligence, automation, AI Act/GDPR and team integration
Practice: Real cases, deliverables/action plan and tutor. Grading rubric absent
Schedule/access as above
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