Marketing focus
LLMs, agents/workflows, prompting, AI search visibility, content and campaign operations across a product launch
IAB Spain · Provider website
LLMs, agents/workflows, prompting, AI search visibility, content and campaign operations across a product launch
Practice: Capstone business case develops an AI-supported campaign end to end and is presented. No grading rubric or feedback conditions stated
Future course dates advertised in official page search excerpt. Direct URL returned an internal error and checkout was not tested
Related tasks, tools and formats. Check the differences before choosing.
Harshit Goyal
Plan and build no-code agents, then launch voice agents and marketing/lead-generation workflows on WhatsApp/web/social channels, broader operations and monetization accompany the agent build
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
Coursera
One module teaches the AI inference pipeline and prompting for on-brand marketing visuals, SEO-ready alt text and accessibility. Five assignments and a final project apply the workflow to publishable campaign assets