Marketing focus
Three hours of theory compare tools vs agents, prompt design, five prompt building blocks and chained/iterative/multi-format prompts. Three hands-on hours use ChatGPT/Claude/Replit for content agents, Perplexity or ChatGPT to profile a…
HKU SPACE · Provider website
Three hours of theory compare tools vs agents, prompt design, five prompt building blocks and chained/iterative/multi-format prompts. Three hands-on hours use ChatGPT/Claude/Replit for content agents. Perplexity or ChatGPT to profile a competitor’s USP, strengths, weaknesses and positioning. And ChatGPT or Zapier AI to build a mini integrated campaign assistant. Includes no-code platforms, workflow design, data quality and bias
Practice: The six-hour day allocates three hours to hands-on work. Published tasks include building content agents and using AI for competitor/profile and marketing analysis. The page does not establish a scored project
Official page lists application route and deadline 2026-10-19
2026-11-01
Related tasks, tools and formats. Check the differences before choosing.
American Marketing Association (AMA)
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64-hour curriculum uses simulations, exercises and integrated projects to apply prompt engineering, configure no-code autonomous agents for customer service, lead qualification and support, develop AI-assisted branding, positioning and…
Pearson and Tim Warner
Use Copilot/ChatGPT/Jasper/Gemini/Claude for multi-format campaign content, FAQ/lead chatbots, CRM/email automation and campaign/customer analysis, separate hands-on exercises develop finished assets/workflows. Pearson-hosted course…