AI content, Meta/Google features, agents, reporting/KPIs and strategy
Practice and assessment
Practice: Cases, demos, groupwork and applied strategy exercises. No formal assessment
Access and subscriptions
Schedule/access as above
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The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera displays two modules, four assignments, four hours, beginner level, flexible schedule, English. The page was marked recently updated in October 2026Check current priceEnglish
Market/competitor research and personas, text/image/video content, growth and funnel experiments, Meta/Google/TikTok campaign analysis and dashboards, marketing agents for CRM/leads. Six-week real-company project designs strategy and…
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The 24-module book-based course includes AI/ML behavioral segmentation and persona development, predictive lead scoring, customer lifetime value and dynamic pricing, churn models and retention measurement, NLP/sentiment, predictive…
Coursera displays 24 modules, 23 assignments, beginner level, two weeks at ten hours per week, flexible schedule, English and eight languages availableCheck current priceEnglish