Marketing focus
Generative-search visibility, topical authority, AI-readable content and technical accessibility, distribution/PR and Share of Generation measurement
ESPM · Provider website
Source note: The ESPM details come from the provider’s indexed course summary. The full course page was not directly verified; confirm the complete syllabus with ESPM.
Generative-search visibility, topical authority, AI-readable content and technical accessibility, distribution/PR and Share of Generation measurement
Practice: Learner-facing output named as a 90-day GEO plan. Detailed assessment/feedback method not confirmed
Nov 10 start and Nov 9 application deadline listed. Direct page returned 403. Source is official search excerpt. Minimum-cohort condition stated
Official search excerpt states ESPM digital certificate after at least 75% attendance
date: 2026-11-10/2026-11-19. Format: live online or in person. Status: future advertised
Related tasks, tools and formats. Check the differences before choosing.
ESPM
Generative search/RAG, PR E-E-A-T/linkbuilding, brand-entity mentions and community/listicle distribution, AI-visibility measurement and client dashboards
DMAnc
AI search landscape, AEO/GEO/AEM strategy, source authority and citation, content structure, audits, traditional and AI-search measurement
Mostafa ElBermawy (Maven course instructor)
Covers AEO strategy, owned/earned/social content, technical AEO optimization, and measurement of AI-search visibility for brands appearing in ChatGPT, Gemini, Perplexity, and other answer engines