Two modules cover generative-AI applications in marketing organizations and a focused content-marketing module about using customer insights and digital/social channels for marketing content
University of Virginia Darden · Coursera
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Two modules cover generative-AI applications in marketing organizations and a focused content-marketing module about using customer insights and digital/social channels for marketing content
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Selected requirements in the publisher course metadata: “Prior knowledge of AI and Marketing is recommended, but not required”. Current accounts, software and full prerequisites require the provider page
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The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Two modules cover AI-assisted strategy, competitive analysis, customer insights/segmentation and journey automation, then AI social posts and creative production across visual and multimedia formats
Three weeks at about four hours per week. Self-pacedUSD 99 · Publisher course metadata labels a USD 99 option Paid and a separate option Partially Free. Exact entitlements, tax and checkout terms untestedEnglish
Two modules introduce AI in digital marketing and AI/social engagement. The second uses a brand-engagement case study with network mapping and deep autoencoders, page lists an application assignment and an ethical social-insights…
Schema.org Course workload PT1H39M25SCheck current priceEnglish